Projection

This music video is for 'Sweater' by Willow. A technique called Video Projection Mapping was used alongside blank walls to create this allusion of a world within a studio and it's something that I would like to incorporate into my music video. This technique of projection can also be seen faintly within the previously posted video of Navy - Kilo Kish.

Top Tips

Art Director

• It's difficult to think about how the picture will look on screen and on camera. 
• Can be realistic or totally fantasy.
• Art directors are usually given a budget to work within.
• Style references are important.
• Things don't have to be real - as long as they appear real (sticking up shelves with black-tack).
• Communication is important.
• A clear idea of what you want to achieve is important - storyboarding/casting.

Make-up and Costume Design

• Create something that works with the brief or track.
• When working with strong lighting, the face becomes flat - using a sculpting brush can prevent this. 
• Costumes are made to fit.
• Being observant and having a vision is important.
• Shopping and sourcing within a budget is important.
• Experience and networking is vital.
• 'Can-do' attitude. 
• It is important to plan your time carefully.
• Create a storyboard and get references - research and develop.
• Keep it simple.

Choreographer 

• Work in steps.
• The movement shows the expression and reflects the story.
• Change and adapt the choreography to suit the performer if needed.
• Prepare - if you plan to be in the choreography and also film it, then get an assistant.
• Ensure that rehearsal space can facilitate everybody.
• 'Warming up' is important.
• Get experience.
• Film the choreography first and watch it back - then you are able to see the movement from a broader point of view.

Directors

• Everything 'hangs around' the director's vision - you need to be clear of what you want to achieve.
• Ideas can be stimulus from a band, information about the track from the artist, or even ideas that you have been developing previously.
• Be original.
• Keep in mind what your strengths are and play them to your advantage. 
• Attention to detail is important.

Director of Photography

• Work around the restrictions of a location and figure out how to produce the best look within a budget.
• Whatever the image, the period of time shooting is usually within the short space of one day.
• Quick problem solving and collaboration with others is important.
• When the concept is strong and simple, the lighting has to coincide with this.
• Timing is crucial.
• Keep it simple.
• Make something by using the tools that suit the idea.