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Thursday, 5 September 2013
Reasons Behind the Name 'Matutine'
After much consideration and thought, I have finally decided upon the name 'Matutine' for my artist.I have chosen this name because of the intrigue that it will cause the audience and because of the meaning behind the word itself.
I wanted a name that would reflect the unpredictable and fresh, new nature of the artist's music. Matutine is not a name that has been said before and is interesting to the audience, which would also stay in the listeners' head some time after they had heard the song or the name of the artist.
As well as this, the word 'Matutine' is an adjective with the meaning 'just before the dawn'. This implicates that the artist is one step ahead of any other musician in the industry, and creates music that is soon to peak. When considering the audience, the Trendies and New Casuals both look for music that is innovative and fresh, which is something that this name implicates.
Artist Biography
Matutine.
Macy Vase (better known by her stage name Matutine) is a British vocalist, song writer, textile designer, and model. She is part of an experimental collective, MMM, together with producer Hyde Thomas, and rapper Trash Tommy.
Matutine currently resides in London.
Matutine was born in Hackney, East London on May 10th 1991. Whilst studying at London College of Fashion, Matutine was spotted by BMA Models and began to take part in modelling gigs. Using this to her advantage, Matutine used her networking skills to their full potential and finally landed a contract signed under Glassnote Records in 2011. Attracting the male audience due to her model qualities and appealing to the female audience due to her chilled beats and unusual voice, Matutine brings something new to music scene and is bringing the 'New Wave' genre to the young generation.
After releasing several mixtapes herself; her first album for the label 'M-', is to be released on December 2nd, 2013. 'M-' is expected to be well received by critics and has already gathered attention from publications such as Complex, with the album expectedly making a late appearance in their 2013 best albums list.
Macy Vase (better known by her stage name Matutine) is a British vocalist, song writer, textile designer, and model. She is part of an experimental collective, MMM, together with producer Hyde Thomas, and rapper Trash Tommy.Matutine currently resides in London.
Matutine was born in Hackney, East London on May 10th 1991. Whilst studying at London College of Fashion, Matutine was spotted by BMA Models and began to take part in modelling gigs. Using this to her advantage, Matutine used her networking skills to their full potential and finally landed a contract signed under Glassnote Records in 2011. Attracting the male audience due to her model qualities and appealing to the female audience due to her chilled beats and unusual voice, Matutine brings something new to music scene and is bringing the 'New Wave' genre to the young generation.
After releasing several mixtapes herself; her first album for the label 'M-', is to be released on December 2nd, 2013. 'M-' is expected to be well received by critics and has already gathered attention from publications such as Complex, with the album expectedly making a late appearance in their 2013 best albums list.Market Research
Trendies
Trendies are motivated by the current trends, looking to street style, celebrities, and authoritative media brands for inspiration on music and fashion. It's about tapping into what's hot just before it hits the mainstream and picking it up online or on the high street.
Fashion is the Trendies first love, but music is next in line - especially picking up the latest mixes online to flaunt on social media or their blog. Online representation is huge for this Tribe.
Trendies would be an ideal target audience of which I could aim my music video at. The interests of the Trendies are similar to those of my artist - both being interested in fashion and Matutine studying at London College of Fashion. As well as this, the genre of music that I have chosen is described as 'New Wave', and is a track shared by young people through social networking rather than physical word of mouth. Therefore, the Trendies would be the first Tribe to discover such new and experimental music whilst uploading links onto their blogs.
New Casuals
New Casuals are passionate about underground, electronic synth-based music - but as soon as it becomes predictable or overplayed, they're on the next thing.
Mostly middle class males living in big cities.
The New Casual sound isn't genre specific, but they love chilled out beats and are loyal to artists and producers they consider innovative, constantly evolving and pushing the boundaries.
The New Casuals Tribe would fit my target market because of the music that the tribe listens to. The song that I have chosen to use for my music video appeals to the New Casuals because of it's "chilled out beat" and falls under the genre of 'New Wave', avoiding being overplayed.
Matutine also grew up in the city of Hackney in East London, and therefore shares this in common with the population of the New Casuals. Although the tribe of the New Casuals consists of males, this could potentially play a significant role in attracting this audience. As Matutine has done modelling gigs before, the New Casuals may be attracted to this and therefore generate interest and publicity for the artist due to this.
Trendies are motivated by the current trends, looking to street style, celebrities, and authoritative media brands for inspiration on music and fashion. It's about tapping into what's hot just before it hits the mainstream and picking it up online or on the high street.
Fashion is the Trendies first love, but music is next in line - especially picking up the latest mixes online to flaunt on social media or their blog. Online representation is huge for this Tribe.
Trendies would be an ideal target audience of which I could aim my music video at. The interests of the Trendies are similar to those of my artist - both being interested in fashion and Matutine studying at London College of Fashion. As well as this, the genre of music that I have chosen is described as 'New Wave', and is a track shared by young people through social networking rather than physical word of mouth. Therefore, the Trendies would be the first Tribe to discover such new and experimental music whilst uploading links onto their blogs.
New Casuals
New Casuals are passionate about underground, electronic synth-based music - but as soon as it becomes predictable or overplayed, they're on the next thing.
Mostly middle class males living in big cities.
The New Casual sound isn't genre specific, but they love chilled out beats and are loyal to artists and producers they consider innovative, constantly evolving and pushing the boundaries.
The New Casuals Tribe would fit my target market because of the music that the tribe listens to. The song that I have chosen to use for my music video appeals to the New Casuals because of it's "chilled out beat" and falls under the genre of 'New Wave', avoiding being overplayed.
Matutine also grew up in the city of Hackney in East London, and therefore shares this in common with the population of the New Casuals. Although the tribe of the New Casuals consists of males, this could potentially play a significant role in attracting this audience. As Matutine has done modelling gigs before, the New Casuals may be attracted to this and therefore generate interest and publicity for the artist due to this.
Wednesday, 4 September 2013
Genre/Song Choice
The song I have chosen to use for my music video is 'Navy' by Kilo Kish. This song is classed under the genres of alternative hip hop, experimental, psychedelic pop, neo-psychedelia, and 'new wave'.
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