Digipak and Advert Analysis/Review

I decided upon a four panel digipak design due to the simplistic approach that I was taking, with both of the inside panels containing no text but two unexpected and simple images that reflect the new wave genre of the music. Both of these images are abstract in concept and colour, as they appear to have little relation to the track names that they are enclosing. I have edited all the images, using various methods, that are seen across the digipak to create this neo-psychedelic aesthetic. I edited each image either using the Photoshop media platform directly through adjusting exposure and hue, or using different photo filters that are accessible on iPhone applications. This had the best effect on the inside left image as this was taken on a disposable camera and features Jordan in a natural environment that wasn't staged - challenging the conventions of what is expected from a female artist. These images found on the inside right and inside left are very similar to those found in an OFWGKTA digipak that I previously researched, and this acted as my inspiration when selecting and editing these images. This aspect of the digipak is based upon the aspiration to break conventions and expectations of a female singer's image.

I pursued with my initial concept of including a photo-booth technique of the artist on the front cover of the album similar to that of The Crookes album. I feel these images reflect the personality of the artist and will build upon the audience's knowledge of the artist. These images are also edited by using a filter called '1977'. This gave the images a slightly pink tint to coincide with the colour palette already established by the other images. The front cover has minimal text, including only the title of the album and the title of the artist - these are the most important pieces of information that needs to be presented to the audience and, to create a stripped back style, this is the only text that appears on the cover. This text is in then repeated on the spine of the digipak in the same font and colour.

This minimalistic style is continued onto the back of the digipak. The text on the back cover is the same as that used elsewhere in the digipak and is a simple, clear font 'Cambria'. Having this white text layered over a black background is a simple contrast but makes it stand out to the audience in an effective manner.

This font is also used in the magazine advert, creating consistency.

The images are also the same, using the same filter, and presented in the same order as that in the artwork of the digipak, however blown up to a bigger size.
I have also created a minimalistic aesthetic for the advert. The information presented to the audience is only the necessary information and is presented in the most simple manner for ultimate minimalism.