Narrative Theorists

Andrew Goodwin's Theory
Andrew Goodwin identifies 5 aspects of music videos that the audience should look out for:

Thought beats - seeing the sound
The artists voice can form identification or trademarks that coincide with the star image. Roland Barthes theory of the 'Grain of Voice' can relate to this. Goodwin also identifies the artists mode of address - making the music video a two communication device.

Narrative and performance
Goodwin explains that music videos should ignore common narrative - it is important in their role of advertising.
Music videos should coherent repeatability.
The artist acting as both narrator and participant helps to increase the authenticity - the audience need to believe this is real.

The star image
The artist's image is instantly a recognisable as a sign, with a whole range of meanings or significations.

Relation of visuals to song
Illustrative - Using a set of images to illustrate the meaning of lyrics and genre, this is most common.
Amplification - Similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into our vision.
Disjuncture - The meaning of the song is completely ignored.

Technical aspects
Camera work, movement, angle, mise-en-scene, editing, sound, and special effects.
Lighting and colour helps to set moods and emphasise key moments of the song.
Mise-en-scene needs to look authentic to attain professionalism.
Beats can coincide with editing.

Use in my music video
I have incorporated elements of Andrew Goodwin's theories into the concept of my music video, however on occasions I have also challenged some of the conventions that Andrew Goodwin supports.
The artist's voice of the song I have chosen is extremely unique and controversial, and is not widely recognised. This forms an identification that coincides with her star image as she, herself, is not a widely recognised artist and is not your conventional young, female, singer. My video also ignores the common narrative.
My music video ignores the element of the star image. This is because my artist is an upcoming, fresh, new, and relatively unknown artist with no real developed star image.
I have used the theory of three narratives of music video and classed the video as amplification, with elements of disjuncture.
In relation to the technical aspects of the video, I have used lighting and colour within the video during the projection shots and the editing of shots will coincide well in time with the beats of the song.